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Intro to Digital Marketing

25th April 2024 @ 1:00 pm - 3:30 pm
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Ever wondered how businesses thrive online? It’s all about digital marketing, the magic touch that gets your brand noticed and customers engaged.

This beginner-friendly workshop is your one-stop shop for mastering the essentials of digital marketing. We’ll break down key concepts like:

  • Understanding the landscape: What is digital marketing, and why is it crucial for your success in today’s digital world?
  • Knowing Your Audience: Craft buyer personas to target the right people with the right message
  • The Marketing Mix: To maximise effectiveness, navigate the world of owned media (your website, blog), paid media (ads), and organic reach (SEO)
  • Data Doesn’t Lie: Learn how to interpret analytics and measure your marketing success for continuous improvement
  • Engagement Powerhouses: Master email marketing, blogging, and social media strategies to connect and convert your audience
  • SEO Secrets Unveiled: Understand the power of search engine optimisation and attract organic traffic to your website

Put your newfound knowledge into action with a digital marketing audit project. We’ll provide a handy template to analyse your current strategy and identify areas for growth.

By the end of this workshop, you’ll be equipped with a clear understanding of digital marketing and the practical skills to build a winning online strategy for your brand.

Who’s this for?

  • Small business owners, freelancers and entrepreneurs who want to learn how to harness the power of digital marketing
  • Budding digital marketers who want to learn the fundamentals
  • Ages 18 and over

What you need to bring

You will need to bring a laptop that can connect to the internet for this session.

Cost

Tickets cost £3. After the event, you can choose to be refunded or donate your ticket to MadLab CIC to support future community-led events. Refunds will be processed within seven working days. If you cannot afford a ticket, please email makestuff@madlab.org.uk with your name and postcode, and we will be in touch.

Additional Information

Light refreshments will be provided.

Details

Venue