19 01 22 | Health & Wellbeing

Cheadle Manor introduces HUGs for National Hugging Day

Cheadle Manor introduces HUGs for National Hugging Day

Cheadle Manor Care Home is spreading joy across its dementia communities with the introduction of new HUG companions in time for National Hugging Day on Friday 21 January.

Located on Stockport Road in Cheadle, Cheadle Manor is one of the first care homes in the UK to introduce HUGs; innovative soft comforters that are designed to be cuddled and bring respite to those living with advanced dementia.

With weighted limbs and a soft body that contains a simulated beating heart and music player that can be programmed with a playlist of the resident’s favourite tunes, HUGS can reduce anxiety and agitation, improve quality of life and enhance social interaction, providing many benefits for those living with dementia.

Deputy manager at Cheadle Manor, Rowena Bolton commented:

“As dementia progresses, people can become more isolated, agitated and anxious, something that has become especially evident over the last couple of years with the uncertainty and changes that the pandemic has thrust upon us.  Anything we can do to enhance the exceptional care that our dementia community already enjoys is important to us so when we learned about the HUGs we knew that we had to bring them to Cheadle Manor.

“Bringing comfort, helping individuals feel secure and loved, we can see first hand the warmth and joy the HUGs provide from the smiles on our residents’ faces.  Every day is National Hugging Day with our wonderful new HUGs.”

Developed at Cardiff Metropolitan University and tested in hospitals, care homes and domestic settings, HUG is scientifically proven to benefit those living with the advanced stages of dementia and the HUG by LAUGH business is supported by the Alzheimer’s Society to ensure it is widely available for those who need it most.

Cheadle Manor is part of New Care, a development-led care home operator offering residential, nursing and dementia care in a safe and comfortable environment.  For further information, please contact the team on 0161 549 5302 or email enquiries@newcarehomes.com.  Alternatively, visit www.newcarehomes.com.  For further information on the HUG product, please see www.hug.world

Pictured with the new HUGs are Cheadle Manor residents Constance, Valerie and Alice.

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