Kitsch Republic defies Covid to expand online business

Stockport based Kitsch Republic, who only launched in February this year, has defied coronavirus and the subsequent impact on her business by moving her sales online.

Stockport based Kitsch Republic, who only launched in February this year, has turned her business around to drive online saes as a result of the lockdown and enforced restrictions imposed due to the  coronavirus pandemic.

Angela Dennerley, a former ‘magpie’ who had been working with the musicMagpie team for over 20 years, followed her dream to open her own business. From her studio Ange designs and creates a bespoke range of homeware. The range is ever expanding adding to her signature-style vibrant lampshades, cutting-edge chopping boards, quirky coasters and funky placemats, Angie’s unique flair is abundantly evident.

Previously, only around 35% sales came from 3rd party online platforms and 65% from selling at markets and to wholesale; this has now changed dramatically. Kitsch Republic now has its own website selling a great range of Angie’s homeware.

Although sorry to see her leave the company, musicMagpie’s CEO Steve Oliver gave great encouragement and caught up with Ange at her Reddish HQ to take a look around her studio and to find out how she has found success at a time when many ‘brick’ businesses are struggling. Watch the video below to learn her story.

What a fantastic example of how passion, determination, innovation and hard work can turn something as drastic as the coronavirus into such an opportunity! This month’s sales are set to be the best so far and as well as keeping herself employed, Ange has just recruited her second member of staff. Welcome to the One Stockport community.